The Maestro of Denton’s Halloweentown: David Pierce

David Pierce has become a quiet pioneer of the Denton community. When he landed in Denton 30 years ago to pursue a degree in music education, he never imagined a passion project with friends would turn into one of the year's most attended events: Denton’s Day of the Dead festival. 

Pierce began the Cirque du Horror musical in 2009 with his wife Jessica and some local creatives. Over the years, as the annual Halloween musical grew and he became more involved with the local music scene, Pierce saw an opportunity to bring the community together. Along with other local businesses and community members, Pierce started the Day of the Dead festival in 2011 with the musical as the main attraction.

In the beginning, his goal wasn’t to be the biggest and best show in Denton, but rather to share his then-little passion project with others. Now, as they have joined with groups such as the Craft Beer Alliance and local restaurants like El Taco H, Pierce has watched his art become a lasting mark on the Denton community.

“It’s somewhat overwhelming for me to even process,” Pierce said. “Right now, the most important thing I need to do is focus on making it the absolute best that it could possibly be.”

As Pierce wrapped up the 2025 Cirque du Horror show, he realized how much of his life had been dedicated to the art and decided it was time to step back and prioritize his family. As a freelance gig artist, he used to spend most of his days performing live music at various establishments in the DFW area. Now, he spends most of his time writing the music for the next Cirque du Horror musical in 2026 and spending time with his wife and son.

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